Join our family-owned business and share our passion as we continue to grow our brand, explore new opportunities and celebrate future ranges inspired by people who live on the land.
Based in Burnley, Victoria and in various retail stores across Australia, our team shares open plan workspaces and a friendly work culture.
We offer a range of roles across Sales, Customer Service, Finance, HR, Design, Planning and Marketing. If you are looking to join the RB Sellars journey, and believe you share our values, a love of the land, and want to support our community, then get in touch today.
For all enquiries and expressions of interest, please email recruitment@rbsellars.com.au.
Current Vacancies
eCommerce Content Coordinator
Are you a creative digital merchandiser with an eye for detail and a love for apparel? Join RB Sellars as our Ecommerce Content Coordinator and help shape the online experience across our suite of apparel brands.
We’re looking for a highly organised, digital-savvy team player who thrives in a fast-paced environment and understands the power of well-timed content and data-driven merchandising.
You’ll be central to executing our trade calendar online, aligning product visibility and promotional activity to drive conversions and elevate the customer journey.
The Company:
RB Sellars is an iconic Australian owned brand inspired by community, a love of the land, and the real needs of our regional and rural customers. We're Australia's most authentic rural outfitter.
We are a successful national retail, online, B2B and wholesale business offering men’s, women’s and children’s apparel, outerwear, footwear & recreational apparel products.
What You'll Do:
- Plan and execute web assets in line with the trade calendar, aligning content with campaigns and new product drops.
- Add digital assets and product information for all products that go-live for launches
- Update and optimise merchandising based on stock levels, performance metrics, and sell-through data.
- Regularly audit website to identify and troubleshoot issues, ensuring a seamless customer-facing experience.
- Work closely with the Design Team to deliver detailed, strategic briefs for all web content, with a focus on commercial impact.
- Drive growth and improve conversion through product and category merchandising, on-site search optimisation, and strategic cross-sells.
- Manage and refresh homepage, banners, collections, and product pages with relevant, up-to-date content.
- Implement promotional offers, pricing changes, and sales activities effectively and on time.
- Monitor customer feedback in collaboration with Customer Service to help inform improvements.
- Ensure redirect management is maintained to eliminate dead links and preserve SEO integrity.
- Keep Articles & Edits fresh and seasonal with current imagery and messaging.
- Report on Alert Me and New In Stock styles, sharing key insights with marketing and buying teams.
- Assist with UAT and digital project support as required.
- Maintain and improve content automations and manuals across eCommerce channels.
- Uphold brand consistency across all digital touchpoints.
What We're Looking For:
- 2+ years’ experience in ecommerce content coordination or merchandising, ideally in fashion or apparel.
- Proven experience working with Shopify 2.0 – understanding of both front-end and CMS capabilities.
- Strong attention to detail with a commercial mindset and an appreciation for brand tone and aesthetic.
- Confidence in interpreting data to inform content and merchandising decisions.
- Excellent communication skills and ability to liaise with cross-functional teams.
- Proactive, solutions-focused attitude with strong time management skills.
- Experience with UAT, SEO, and web analytics tools is a bonus.
To view job on Seek, click here.
Retail Sales Assistants
We have opportunities for passionate Retail Sales Assistants to be part of our stores to deliver exceptional customer experiences, promote our product and be enthusiastic in driving sales to achieve targets. Stores with vacancies are: Orange.
KEY RESPONSIBILITIES
- To engage with and provide exceptional customer service to our loyal customers
- Work as a team promoting the RB Sellars brand
- The ability to drive sales and deliver against KPI’s
- Assist with up keep and merchandise the layout of the store in line with RB Sellars standards
ABOUT YOU
- A love of the country and a passion for our product
- Exceptional communication and interpersonal skills to engage our customer
- A positive, happy disposition, sense of humour and a ‘can do’ attitude
- A desire to learn all facets of fashion retail (Some experience in retail preferred)
- Able to work a variety of shifts across weekdays and weekends
WHY JOIN RB SELLARS?
- Unique team culture
- Annual Clothing Allowance with additional 40% off product benefits
- Bonus Programs for High Performing Stores
- Learning & Development Program for your first 6 months; product brand retail operations; Bi-annual Retail Conference, Monthly Sales Coaching updates
- Flexible working conditions
If you would value working for a highly respected brand and are passionate about growing your retail career, then we would like to hear from you.
To view which stores are currently hiring please visit Seek by clicking here.
To apply please send your CV to: recruitment@rbsellars.com.au
