Join our family-owned business and share our passion as we continue to grow our brand, explore new opportunities and celebrate future ranges inspired by people who live on the land.
Based in Geelong, Victoria and in various retail stores across Australia, our team shares open plan workspaces and a friendly work culture.
We offer a range of roles across Sales, Customer Service, Finance, HR, Design, Planning and Marketing. If you are looking to join the RB Sellars journey, and believe you share our values, a love of the land, and want to support our community, then get in touch today.
For all enquiries and expressions of interest, please email recruitment@rbsellars.com.au.
Current Vacancies
Loyalty & CRM Manager
THE OPPORTUNITY
We’re seeking a commercially sharp, hands-on Loyalty & CRM Manager on a contract or freelance basis for ~3-4 days per week. This is a brilliant opportunity for someone with experience in building & implementing loyalty programs for an omnichannel retailer.
Key responsibilities include:
- Lead the loyalty and CRM strategy, delivering measurable growth in customer retention, lifetime value and frequency.
- Own the planning and execution of loyalty and email programs that strengthen customer engagement and drive sales performance.
- Build strong partnerships with technology vendors and internal stakeholders to maximise program effectiveness and customer experience.
- Use customer insights, analytics and market trends to identify growth opportunities and inform strategic decision-making.
- Provide clear performance reporting and recommendations, ensuring investment is focused on the highest-impact initiatives.
- Drive continuous improvement across loyalty, CRM and customer lifecycle activities, embedding a test-and-learn culture.
- Develop segmentation, personalisation and testing initiatives to continually improve customer engagement, conversion and retention outcomes.
- Excellent written and verbal communication skills including the ability to communicate clearly and confidently in meetings, presentations and day-to-day interactions, both online and in person.
WHAT YOU'LL BRING
To succeed as our Loyalty and CRM Manager, you will bring:
- Proven experience developing and implementing loyalty and email programs in an omnichannel retail environment
- 5+ years’ experience managing CRM, loyalty or marketing automation platforms, ideally within a retail, ecommerce or customer-centric environment.
- Strong commercial instincts and demonstrated ability to improve customer acquisition efficiency, retention, and subscriber growth
- Excellent creative strategy instincts, with the ability to shape messaging, campaigns, and communications that convert
- Demonstrated understanding of customer behaviour and how to translate insights into high-performing campaigns
- Confidence working at pace in a retail environment where priorities move and momentum matters
- Strong communication skills and the ability to influence across the business
ABOUT YOU
- You're energised by building, improving and scaling customer programs rather than simply maintaining them. You enjoy rolling up your sleeves, working collaboratively with stakeholders and delivering outcomes in fast-moving, entrepreneurial environments.
WHY JOIN RB SELLARS?
- Competitive salary package
- Flexible and hybrid working options
- New, custom designed modern workspace at Federal Mills, North Geelong
- Opportunity to make a genuine impact in a growing Australian business
- Strong values-led culture, supportive leadership team and direct access to decision-makers
- Opportunity to shape business strategy and growth
- Recognition, monthly team connection days & more!
- Generous team discount up to 40% off products
HOW TO APPLY
To apply please click here or send your CV to: recruitment@rbsellars.com.au
Production Manager
THE OPPORTUNITY
We’re seeking a commercially sharp, hands-on Production Manager to support our Head of Product & Design. This is a brilliant opportunity for someone with experience in negotiating and managing international suppliers.
Key responsibilities include:
- Manage the end-to-end production critical path, ensuring products are delivered on time and in full.
- Proactively identify, escalate and resolve production risks, delays and supply chain issues.
- Support supplier negotiations and costing activities to achieve margin targets, cost savings and favourable commercial terms.
- Build strong supplier relationships and monitor supplier performance across quality, lead times, service and delivery.
- Maintain accurate production, product and purchase order information within AP21. Ensure all system data is current, reliable and supports effective business decision-making.
- Coordinate with Finance, Product, Design, Planning, Merchandising and Logistics teams to ensure alignment on production timelines, shipments and payments.
WHAT YOU'LL BRING
- 3-5+ years proven experience in production management for apparel and accessories
- Strong commercial instincts and demonstrated ability to negotiate with suppliers to execute sourcing strategies that balance cost, quality, speed, supplier capability and supply chain resilience.
- Hands on experience working with ERP systems to place and manage Purchase Orders (POs).
- Ability to work positively and in partnership with stakeholders inside and outside the business
- Understanding of Social Compliance and Ethical Sourcing business guidelines, ensuring industry standards re met and upheld.
ABOUT YOU
You're energised by developing strong partnerships with global suppliers to deliver high-quality product. You enjoy rolling up your sleeves, working collaboratively with stakeholders and delivering outcomes in fast-moving, entrepreneurial environments.
WHY JOIN RB SELLARS?
- Flexible and hybrid working options
- New, custom designed modern workspace at Federal Mills, North Geelong
- Opportunity to make a genuine impact in a growing Australian business
- Strong values-led culture, supportive leadership team and direct access to decision-makers
- Recognition, monthly team connection days & more!
- Generous team discount up to 40% off products
How To Apply?
To apply please click here or send your CV to: recruitment@rbsellars.com.au
Assistant Store Manager - Armidale
THE OPPORTUNITY
We are seeking an Assistant Store Manager to co-lead our passionate team based in Armidale.
You will be responsible for supporting the Store Manager to deliver commercial outcomes, engage the team, deliver exceptional customer experiences, and drive sales to achieve targets as well as manage the day-to day retail operations of the business.
KEY RESPONSIBILITIES
- Drive sales and deliver against KPI’s to achieve commercial results
- Engage a team of ~5-6 including part-timers and casuals to create an excellent employment experience
- Visual merchandising including the upkeep and layout of the store so that it meets the RB Sellars standards
- Follow retail operational procedures so the back-of-house runs smoothly
- Help to train new and existing team members to ensure sales, product and process standards are understood
- Support the Store Manager to outreach to the local community via sponsorships and business-to-business uniform sales
ABOUT YOU
- A love of the country - we love team members who have a farming background or connection to agriculture
- Passion for our product and our brand
- Leadership skills to engage and develop a united team, and co-lead with the Store Manager
- Experience managing to a store sales budget
- Retail operations experience, ideally in apparel, with strong organisation skills across merchandising and stock management
- Exceptional communication and customer service skills
WHY JOIN RB SELLARS ?
- Salary + Super + Clothing Allowance with additional 40% off product benefits
- Rotating roster, every second weekend off.
- Friendly and passionate team culture
HOW TO APPLY
To apply please click here or send your CV to: recruitment@rbsellars.com.au
Assistant Store Manager - Orange
THE OPPORTUNITY
We are seeking an Assistant Store Manager to co-lead our passionate team based in Orange.
You will be responsible for supporting the Store Manager to deliver commercial outcomes, engage the team, deliver exceptional customer experiences, and drive sales to achieve targets as well as manage the day-to day retail operations of the business.
KEY RESPONSIBILITIES
- Drive sales and deliver against KPI’s to achieve commercial results
- Engage a team of ~5-6 casuals to create an excellent employment experience
- Visual merchandising including the upkeep and layout of the store so that it meets the RB Sellars standards
- Follow retail operational procedures so the back-of-house runs smoothly
- Help to train new and existing team members to ensure sales, product and process standards are understood
- Support the Store Manager to outreach to the local community via sponsorships and business-to-business uniform sales
ABOUT YOU
- A love of the country - we love team members who have a farming background or connection to agriculture
- Passion for our product and our brand
- Leadership skills to engage and develop a united team, and co-lead with the Store Manager
- Experience managing to a store sales budget
- Retail operations experience, ideally in apparel, with strong organisation skills across merchandising and stock management
- Exceptional communication and customer service skills
WHY JOIN RB SELLARS ?
- Salary + Super + Clothing Allowance with additional 40% off product benefits
- Rotating roster, every second weekend off.
- Friendly and passionate team culture
HOW TO APPLY
To apply please click here or send your CV to: recruitment@rbsellars.com.au
Casual Retail Assistants - Bendigo
THE OPPORTUNITY
We are seeking a casual to support our retail team.
KEY RESPONSIBILITIES
- Create an excellent customer experience and drive customer sales in-store
- Assist with Visual merchandising including the upkeep and layout of the store so that it meets the RB Sellars standards
- Follow retail operational procedures so the back-of-house runs smoothly
ABOUT YOU
- A love of the country - we love team members who have a farming background or connection to agriculture
- Passion for our product and our brand
- Retail operations experience, ideally in apparel, with strong organisation skills across merchandising and stock management
- Exceptional communication and customer service skills
WHY JOIN RB SELLARS ?
- Clothing Allowance with additional 40% off product benefits
- Friendly and passionate team culture
How To Apply?
To apply please click here or send your CV to: recruitment@rbsellars.com.au
