Join our family-owned business and share our passion as we continue to grow our brand, explore new opportunities and celebrate future ranges inspired by people who live on the land.
Based in Burnley, Victoria and in various retail stores across Australia, our team shares open plan workspaces and a friendly work culture.
We offer a range of roles across Sales, Customer Service, Finance, HR, Design, Planning and Marketing. If you are looking to join the RB Sellars journey, and believe you share our values, a love of the land, and want to support our community, then get in touch today.
For all enquiries and expressions of interest, please email recruitment@rbsellars.com.au.
Current Vacancies
eCommerce Specialist
The Ecommerce Specialist plays a critical role in driving the performance, optimisation, and operational excellence of the RB Sellars online experience. This role owns the day-to-day management of the Shopify platform, ensuring the site provides a seamless customer experience.
Reporting to the Senior Ecommerce Manager, you will be accountable for implementation of the ecommerce trading cycle and require strong technical capability, data‑driven decision-making, effective cross-functional collaboration and have a ‘sleeve’s rolled up’ attitude to improve user experience, increase conversion, and support overall revenue growth.
Site Operations & Content
- Oversee daily Shopify operations including product setup, merchandising updates, content publishing, and campaign execution.
- Ensure accuracy across imagery, copy, pricing, tagging, and collections.
- Maintain site content, redirects, blogs, and documentation.
Digital Trading & Growth - Execute ecommerce strategies to drive revenue, traffic, conversion, and AOV.
- Implement pricing, promo, and merchandising tactics to maximise sales.
- Align site content and navigation to campaign, seasonal, and launch calendars.
- Stay across platform updates and emerging digital trends.
Website Optimisation & UX - Conduct ongoing audits to ensure site speed, reliability, and SEO health.
- Optimise PDPs, checkout flows, and navigation to improve CX and conversion.
- Apply mobile‑first UX principles and collaborate on high‑impact content.
Analytics & Reporting - Use GA/GA4, Shopify, and other tools to analyse performance.
- Deliver insights, post‑campaign reviews, and optimisation recommendations.
- Make data‑driven merchandising decisions and support forecasting.
- Report on New In, Back in Stock, category trends, and product performance.
Cross‑Functional Collaboration - Partner with Marketing, Customer Service, Operations, Product to ensure a seamless customer journey.
- Support effective site functionality and communicate updates, risks, and improvements.
Platform & Tool Support - Support related systems (AP21, Cloudinary, automations) and contribute to UAT, QA, and digital transformation initiatives
SKILLS & EXPERIENCE
To succeed as our eCommerce specialist you will bring:
- 2–3+ years’ experience in Ecommerce, site optimisation, or digital merchandising - ideally within lifestyle, retail, or consumer goods.
- Strong working knowledge of Shopify/Shopify Plus, CMS tools, and Ecommerce operations.
- Solid understanding of SEO, conversion rate optimisation, UX best practices, and digital merchandising principles.
- Proficiency in analytics platforms (GA/GA4), with the ability to translate data into actionable insights.
- Strong copywriting and content editing skills with an eye for detail and brand alignment.
- Familiarity with HTML, Monday, AP21, automation tools, or UAT processes is a bonus.
- Excellent communication, stakeholder management, and organisational skills.
- Ability to thrive in a fast‑paced environment, manage competing priorities, and deliver high‑quality work efficiently.
- A passion for Ecommerce, innovation, problem‑solving, and creating seamless customer experiences.
WHAT’S IN IT FOR YOU
- Opportunity to grow the eCommerce channel for an established heritage brand
- Work alongside a supportive leadership team with strong cross-functional collaboration
- Values-led working environment where community, quality and innovation matter
HOW TO APPLY
Apply now with a cover letter and resume outlining why you're excited about this opportunity.
To apply please click here or send your CV to: recruitment@rbsellars.com.au
Manager, Wholesale
This newly established role is an exciting opportunity to lead and grow the wholesale arm of RB Sellars.
Working closely with the Head of Commercial, you’ll drive national wholesale expansion, build strategic partnerships, and deliver the operational excellence needed to scale this channel successfully.
In this role, you will:
- Lead revenue growth across Australia within the wholesale arm of the business
- Manage and grow existing wholesale accounts while identifying and onboarding new partners
- Produce professional proposals, pitches, tender responses and client-facing materials
- Build strong customer relationships through responsive service, proactive outreach and strategic account planning
- Develop and implement wholesale operational processes, ensuring efficient order fulfilment, supply chain flow and SLA compliance
- Partner with Marketing to develop wholesale-specific content, campaigns and education tools
- Collaborate with Merchandise Planning on range selection, forecasting and inventory availability
- Support system improvements across AP21, Shopify and HubSpot CRM to enhance wholesale operations
- Deliver timely reporting, forecasting, insights and ROI modelling to senior leadership and Board-level forums
This is a hands-on, high-impact role suited to someone who thrives on building relationships, solving problems and driving commercial result and is based in Geelong, Victoria.
SKILLS & EXPERIENCE
To succeed as our Manager, Wholesale, you will bring:
- Minimum 5-10 years’ experience in key account management, ideally within retail or apparel wholesale
- Proven success in exceeding revenue targets and building profitable client portfolios
- Strong negotiation, commercial and financial acumen
- Ability to manage complex accounts, tenders and proposals with professionalism
- Excellent relationship management skills and a confident communication style
- Experience working with CRM platforms (HubSpot preferred)
- A proactive, organised and self-driven working style with the ability to operate autonomously
WHAT’S IN IT FOR YOU
- Opportunity to lead and shape a new growth area for an established heritage brand
- Work alongside a supportive leadership team with strong cross-functional collaboration
- Values-led working environment where community, quality and innovation matter
HOW TO APPLY
To apply please click here or send your CV to: recruitment@rbsellars.com.au
Office & Executive Support
Are you a highly organised and efficient Office & Executive Support person who thrives on building relationships with people? If so, we'd love to hear from you! This role reports to both the Head of People and Culture and the CEO.
What you'll do:
Executive support
- Assistant to the CEO and executive leadership team members - manage the CEO's calendar, assist with correspondence, manage credit card reconciliation, travel arrangements and be their first point of contact for any support they need
- Office support and reception - greet visitors and make people feel welcome
- Assist with the Board and Executive/Senior Leadership Team meeting agendas and schedules
Office & building support
- Assist in improving the office function and services, and managing our company calendar
- Act as the main travel coordinator for our Support Centre and Retail team
- Assist with administrative support tasks as needed across areas such as finance, product, design, marketing, business to business and operations
- Order and maintain all the necessary office and grocery supplies
- Act as the main contact for our building tenancy in our new home at The Glasshouse/Federal Mills in Geelong
HR support
- Assist with a range of HR administrative tasks, working with the P&C team, including onboarding, offboarding, recruitment support and contract drafting
- Assist in running events such as our annual Christmas party, monthly office connection events, EOFY event, bi-annual Retail Conferences, monthly birthdays and team lunches
About you:
You have a can-do positive approach and thrive in fast-paced, dynamic environments. In addition, you have:
- Incredible attention-to-detail - nothing slips through the cracks with you!
- Confidentiality is your middle name - you can be trusted with important and sensitive information
- Excellent organisational & time management skills - ensuring you proactively pick up the needs of our CEO and executive team
- Plate-spinner extraordinaire - the ability to deal with multiple tasks simultaneously & prioritise your work.
Experience in a similar administration and executive support role is highly desirable.
Why Join Us?
- New, modern, custom-built office based in Geelong.
- A down-to-earth, passionate team that loves the brand and what they do
- Be part of a respected 30 year old heritage brand that's growing fast
- Contribute to shaping a customer experience you can be proud of
- Work in a collaborative environment where ideas and initiative are valued
- Generous team discount up to 40% off products
HOW TO APPLY
To apply please click here or send your CV to: recruitment@rbsellars.com.au
Casual Retail Assistants - Geelong
Do you know and love the RB Sellars brand? Do you want to work with the BEST, most down-to-earth, and genuine customers in retail? This might just be the role you are looking for!
We have part-time or casual positions available in our Geelong locations (Waurn Ponds & Federal Mills) stores. You must submit a cover letter addressing why you are a good fit for this role, our brand and your preferred availability to be considered. Applicants from a rural background are highly desired. We're looking for an energetic, friendly, experienced retail assistants across shifts from Monday-Sunday.
ABOUT US
RB Sellars is an iconic Australian owned brand inspired by community, a love of the land, and the real needs of our customers.
We are a successful national wholesale, retail & online business offering men’s, women’s and children’s apparel, outerwear, footwear & recreational apparel products for the Equestrian industry. We also service the business community with their uniform needs.
We support the people who support us. Our customer is at the core of everything we do, and we pride ourselves on our values of Community, Courage, Quality, Responsibility, and Innovation. We love what we do, and our team are why we are successful.
THE OPPORTUNITY
We are seeking a casual to support our passionate retail team based in Deniliquin.
KEY RESPONSIBILITIES
- Create an excellent customer experience and drive customer sales in-store
- Assist with Visual merchandising including the upkeep and layout of the store so that it meets the RB Sellars standards
- Follow retail operational procedures so the back-of-house runs smoothly
ABOUT YOU
- A love of the country - we love team members who have a farming background or connection to agriculture
- Passion for our product and our brand
- Retail operations experience, ideally in apparel, with strong organisation skills across merchandising and stock management
- Exceptional communication and customer service skills
WHY JOIN RB SELLARS ?
- Clothing Allowance with additional 40% off product benefits
- Friendly and passionate team culture
If you would value working for a highly respected brand and are passionate about growing your Retail Career, then we would like to hear from you.
HOW TO APPLY
To apply please click here or send your CV to: recruitment@rbsellars.com.au
