Uniform of the Bush
August 31, 2017
THE LEGENDARY BURTON
Inspired by the late Harry Burton, the iconic RB Sellars Workshirt is the lifeblood of our growing community. In 1996, RB Sellars brought to life Burton’s spirit of adventure and genuine love of all things Australian, and began our journey off the idea of a staple, hard wearing, bold workshirt in our legendary range of colours. Since then it has fast taken hold as the Australian bush uniform, and evolved to celebrate the needs of the whole family.
Designed in a wide range of statement colours, in a long & loose cut for ease of movement, our premium weave provides greater sun protection while staying absorbent, breathable & incredibly durable. Made with reinforced double stitching & large pockets for those everyday necessities.
“Catering for us. The everyday Australian who works on the farm.”
February 22, 2024
Handing over the reins of an historic Uralla sheep station means forging new paths for the Sutherland family.
February 8, 2024
One of the oldest wool-growing properties in the New England region of New South Wales, turning farming on its head.
December 1, 2023
A Rural Christmas
Dry conditions aren’t dampening the Christmas spirit for the Nixon family from Drillham in western Queensland, who find refuge in their bountiful garden.
September 1, 2023
Father's Day 2023
To celebrate Father’s Day, we visit four generations of a farming family from the Bega Valley in southern New South Wales, lead by proud patriarch Richard ‘Paddy’ Otton.
May 12, 2023
Happy Mother's Day
This Winter we were lucky enough to include photographer Elena Chalker and her beautiful family in our campaign. We loved working with her so much that we asked her to share some of her family portraits with us, while we chatted about her thoughts on rural motherhood.
February 3, 2023
Photographer Stephanie Moore grew up on the land, it has been a big part of her life and always will be. We were lucky enough to have her capture some beautiful moments (putting their RB Sellars gear to the test!) with Henry, Harper, Poppy and Joe near Cowra in Central West NSW.